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Picture Perfect Data

We are decent folk…

We always find a way…

We go all our for our customers…

Our Values

Our core values are our DNA, they make us who we are.  We embrace our values through every strand of our business, from the way we recruit and manage our people, through to working with our business partners and building relationships with our customers.

At Picture Perfect Data we always TAKE ACTION and GO ALL OUT to FIND A WAY to exceed our customers’ expectations and achieve our vision. We are a group of DECENT FOLK who work together as ONE TEAM and are ALWAYS LEARNING to ensure we remain experts in our field.

WE ARE Decent Folk

We do what we say we will do. Transparency, fairness and honesty are our keys to building long-term customer relationships.

WE Go All Out

When our customers succeed, we succeed. We go all out to create the ultimate customer experience. We exceed expectations, pay attention to the small stuff and empower our customers to achieve their goals.

Find a Way

We are a team of problem solvers. Grit and determination are our ways forward,  and we keep our processes simple to ensure we stay agile and flexible in your requirements.

a team of DECENT FOLK…

With our core values at heart, we pride ourselves on being a friendly and approachable team.

We enjoy meeting people; we listen; we understand. We don’t overwhelm or baffle you with tech talk; we speak your language.

As part of your team, we partner with you to deliver the outcomes you require, engaging with people at all levels within your business and providing the best for your business.

Whenever we pull at a thread of data, the person at the coal face usually knows the story and can work with us to extract value from the (often overwhelming amount of) data generated.

This approach means that people buy in to and own the data-driven approach to business improvement – people feel good about being involved in the process.


Using various industry-leading tools, you can operate your business better than ever with our professional and analytical engagement process.

Above all, we are commercially aware. Our business-led approach will challenge you to use your data best.

We will work with your in-house or third-party technical teams and use our technical capabilities to diminish the drain on IT time and resources.

We offer creative thinking and work with you to use your data to view things from a distinct perspective. We then solve problems, identify opportunities, plug operational gaps, free up your time, to be more productive and move your business forwards.

We Create Picture Perfect Data…

We liberate your data and present the key areas as highly visual data dashboards, so you can really see and understand your data. We’ll cut through the noise and help provide actionable insights that will provide clarity and focus to help drive change and deliver momentous results.

Together we will create a Picture Perfect view of your business.


Steve’s entire career has been using systems and data to drive operational and business improvement. Prior to founding Picture Perfect Data with Darren, he had for many years led the IT team in a fast growing, highly entrepreneurial, high volume business. Having been mentored by a solid Yorkshire FD, he knows that firstly things must add up so that you’ve got the foundation on which to build your data-driven future!


As an experienced Change Management consultant Danielle works with companies to successfully deliver and embed people management and business change projects. Danielle worked for a corporate consultancy for 10+ years before joining the team here at Picture Perfect Data. Her role is to co-ordinate our projects, to manage our communications with our customers and to ensure they realise value from their investment.

 dave balmforth

Dave joined Picture Perfect Data in 2017 when he was then a part-owner in a local software development business. Dave brings over four decades of industry experience, which means old school rigour, methodology, structure and robust outcomes to coding, testing and integration of software and databases.


Edward’s entire career has been about Data & Analytics, having undertaken technical, business change and consulting roles he is all about helping organisations to realise their data potential. With a wealth of hands-on practical delivery experience spanning small and large organisations in multiple industry sectors he has the experience to help clients establish a data strategy and turn it into a practical reality creating sustainable business value.

HELEN coleman

With a career in the caring profession and supporting her husband Steve Coleman, Helen is well versed in the needs of people, good organisation and taking care of the detail. Helen catches all of the administrative tasks for the business – allowing the rest of the team to focus on customer outcomes.

nathan walters
Senior Analytics Consultant

Nathan joined Picture Perfect Data when the company acquired the assets and client relationships of a local software development business back in 2017. Nathan can help clients with his considerable knowledge of software development and software integration, alongside his more recently acquired business intelligence and analytical skills helping achieve great outcomes for clients.


Nhung joined the team from Huddersfield University. She is brimming with academic achievements, a thirst for learning and a talent for adapting and implanting analytics solutions into industry. Research, listening and proving positive outcomes are the weapons in her armoury.


Olga’s entire career has been about using systems and data to drive operational and business improvement to optimise organisations’ results. She has done this in practice, as a consultant and through inspiring leaders of the future as a Professor of Operations Management teaching at several world-leading universities. Her core focus is to ensure systems and process alignment to enable enhanced data-informed decision-making.


With a BSC in Computer Science and a Masters In Data Analytics we’re delighted that Ubaid has joined The Picture Perfect Team. Exuding a calm confidence, backed up with a thirst for knowledge Ubaid quickly coped with everything we’ve thrown at him and has already delivered some terrific insights for our customers.

James Crowhurst

James has 15 years’ experience as a Business Intelligence Developer specializing in the creation, maintenance and improvement of Data warehousing, development of ETL pipelines and development of reporting across multiple technologies. During his career worked with all manner of client from large multinational organisations to small family owned companies across multiple sectors.

Harry Goozee
Junior Analytics Consultant

Harry recently joined Picture Perfect Data having previously worked in software development. Whilst he may not have a vast amount of experience in IT being young, he is very enthusiastic and willing to learn new skills. Harry left college with an A-Level in Computer Science and Maths, and recently completed a software development apprenticeship. The skills Harry has previously learnt in this different IT industry will be very beneficial in the team as he continues to learn new skills.

clients says about us
Faces-400x400px-1_1_11-thegem-person (Demo)
Jeniffer Burns
Creative Heads Inc.

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in voluptate velit esse cillum dolore eu fugiat nulla pariatur!

Faces-400x400px-1_1_05-thegem-person (Demo)
Jeniffer Burns
Creative Heads Inc.

Ut enim ad minim veniam, quis nostrud nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in
in voluptate velit esse cillum dolore eu fugiat nulla pariatur!

Our Clients
Our Clients